Demand
Demand refers to the quantity of a good or service that consumers are willing and able to purchase at a given price over a certain period. It is one of the core principles in economics and plays a crucial role in determining market prices and production decisions. According to the law of demand, all else being equal, the quantity demanded of a good decreases as its price increases, and vice versa. Several factors influence demand, including consumer income, preferences, prices of related goods, and future expectations.
Example
If the price of coffee drops, the demand for coffee may increase as more consumers find it affordable.
Key points
• Demand is the desire and ability to purchase goods and services.
• Influenced by price, income, preferences, and expectations.
• Central to price determination in a market economy.