Loss Aversion
Loss aversion is a behavioral finance concept that describes the tendency of individuals to prefer avoiding losses over acquiring equivalent gains. In other words, the pain of losing is psychologically more powerful than the pleasure of gaining. This bias can lead investors to make irrational decisions, such as holding on to losing investments in the hope of recovering losses or selling winning investments too quickly to lock in gains.
Example
An investor refuses to sell a stock that has significantly declined in value, hoping it will recover, despite the rational option being to cut losses and reallocate funds.
Key points
• A behavioral finance concept where people prefer avoiding losses over making gains.
• The pain of losing is perceived as greater than the pleasure of gaining an equivalent amount.
• Can lead to irrational investment decisions, such as holding onto losing investments or selling winners too quickly.
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