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Barriers to entry refer to obstacles that make it difficult for new competitors to enter a particular market or industry. These barriers can be natural, such as high startup costs or economies of scale, or artificial, such as patents, government regulations, or brand loyalty. Barriers to entry protect established companies from new competition, allowing them to maintain market share and profitability. However, they can also stifle innovation and limit consumer choice by preventing new players from challenging existing firms.
The pharmaceutical industry has high barriers to entry due to the need for extensive research and development, regulatory approval, and significant capital investment.
• Prevents new competitors from easily entering a market.
• Can be natural (e.g., high costs) or artificial (e.g., patents).
• Protects established companies but may limit competition and innovation.
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