Market Share

Market share is the percentage of total sales in an industry or market that a particular company or product accounts for. It is used to measure a company’s competitiveness within a specific market and is calculated by dividing the company's sales by the total sales of all competitors in the market. A larger market share indicates greater dominance and influence over competitors, while a smaller market share may signal less market power.

Example

A company with $10 million in sales in an industry with total sales of $100 million has a 10% market share, indicating its portion of the market.