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Projected sales refer to the estimated revenue a company expects to generate over a specific future period, based on historical data, market trends, and strategic plans. Businesses use projected sales to create budgets, set performance targets, and make informed decisions about resource allocation.
A retail company projects $1 million in sales for the upcoming quarter based on trends from the previous year’s holiday season and current market conditions.
• Estimated revenue a company expects to generate in the future.
• Used for budgeting, setting targets, and strategic planning.
• Important for managing cash flow, inventory, and staffing needs.
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