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Purchasing Power

Purchasing power refers to the amount of goods and services that a unit of currency can buy. It is directly affected by inflation, which erodes the value of money over time, reducing the quantity of goods and services that can be purchased with a given amount of currency. Understanding purchasing power is crucial for consumers, businesses, and investors, as it influences economic behavior and decision-making. A decline in purchasing power means that money has less value, often leading to changes in spending and investment patterns.

Example

If inflation increases by 3%, the purchasing power of $100 today would be equivalent to about $97 next year, as it would buy fewer goods and services.

Key points

Represents the quantity of goods and services a unit of currency can buy.

Erodes over time with inflation, reducing the value of money.

Affects consumer behavior, investment decisions, and overall economic activity.

Quick Answers to Curious Questions

Inflation reduces purchasing power by increasing the prices of goods and services, meaning that each unit of currency buys less over time.

It helps investors understand the real value of their returns, ensuring that investment gains outpace inflation.

By investing in assets that appreciate over time, such as stocks or real estate, consumers can offset the impact of rising prices.
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